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My Story

Sometimes people ask for my story during the interviews, and I thought why it wouldn't be on my website since I'm not limited there?

Starting perks

12-Year-Old Champ
Introvert
Naruto Series Lover
Pentium IV
256MB Memory
Old-School Lamp Monitor

Starting perks

12-Year-Old Champ
Introvert
Naruto Series Lover
Pentium IV
256MB Memory
Old-School Lamp Monitor

My story begins in 2008 while I was in math and physics class at middle school. I started learning HTML and CSS and dug into photoshop basics to build my first ever website and first at its kind Naruto community website in Ukraine. After that, I barely finished school then because I discovered the most exciting period of my life.

Then I dug into Photoshop tutorials, started learning how to present my work, and made my operating system interface concept. The pretty usual thing for the beginner in its early explorations. The design was exciting — from the User Interface perspective, it was clearly the same as mathematics: you do pixel math, you operate discrete functions, and the 4px step in a whole interface makes it really better looking. From User Experience, you make decisions based on your experience and empathy to imagine your users' experience to make it feel right. Front End thinking helped me to design the interfaces properly. It was limiting me with functions I could use, and I could not develop with the front end. So my thinking was to simplify everything for people to understand and adequately interact with UI but to make it easy for front-end developers to make it.

Then I decided to go for a cybernetics course at the National University of Ukraine to become a developer, under my parent's pressure, because what post-soviet mentality tells us? We need to learn the most profitable knowledge at the current moment to ensure a prosperous future. My parents and I didn't know it doesn't work that way. So I dropped the course because all I was thinking was a design.

Career

Career

Career

It's my 18th, and I got my freelance job offer to make a live video porn site. The reason to drop it was morality concerns. I was too young. The project was too odd.

It's my 18th, and I got my freelance job offer to make a live video porn site. The reason to drop it was morality concerns. I was too young. The project was too odd.

It's my 18th, and I got my freelance job offer to make a live video porn site. The reason to drop it was morality concerns. I was too young. The project was too odd.

Junior to Middle

LUN.ua

2013–2014

A week later, I got a message from LUN.ua founding member saying they were looking for a UI/UX designer for their team. Two hours later, I signed the contract following the formal adequacy interview. They were looking for juniors. That's how we do successful business in Ukraine. LUN is a search engine for private property of all kinds: for sale, lease, and land lease. I did a huge career and experience boost while working at LUN for a year while working in this team. See LUN.ua Case Study ▸

Product Design Job

Petcube

2014–2015

Then I joined Petcube — a Ukrainian startup for pet lovers. We've been working on a gadget that allows you to play with your pet remotely via the laser pointer in this device, hear what your pet is doing, and talk to him, like a video game. I designed apps for all mobile platforms. I was involved in an actual startup launch. My work affected sales. Here I got my first burnout. See Petcube Case Study ▸

Design Studio

Perfectionist

2015–2017

After that, I decided to make my own design studio. We were doing app design and development but were forced to do websites since this job helped us survive mostly — great names, fast cash, and easy to do if your development process is optimized. Along with designing, I managed three designers on various projects. We even got a few awards when we were shifting a focus from making just products to creating beautiful products to bring more attention to us. That's also quite a Ukrainian strategy. Ukrainian Institute of Fashion History Case Study ▸

B2C Cybersecurity

IVPN

2017–2018

I got the point that the agency business in Ukraine has its ceiling. I lost a lot of money and energy resources. So I found another job at IVPN — a security and privacy company developing the most secure VPN on the market. I went on the head of design job opportunity. In a small team, for one year, we developed the desktop, and mobile apps, gained over 10K paid users, and slowed the company's ARR decline. From here, I fell in love with cybersecurity and started hating Facebook and Google for collecting our personal and behavioral data for advertising purposes. IVPN Case Study ▸

Product Design for Enterprise

Talkable

2018–2021

Another take on enterprise business I was working on for three years straight — Talkable, a B2B2C. An e-commerce utility allows enterprises to launch referral and loyalty programs. It is a long story of getting familiar with e-commerce, research, insights, plays with a business model, and more. I helped the Talkable team launch the Loyalty Programs segment, the freemium-based Talkable Lite. Visit talkable.com ▸

Cybersecurity for Crypto

Hacken

2020–Now

In the meantime of making designs for Talkable, the company named Hacken invited me for a freelance design consultancy, which then grew into a strong partnership. 

Hacken is a cybersecurity company that building an ecosystem of security B2C products for people in crypto. I worked on an app for that ecosystem called HackenAI, its satellites hVPN, and hPass, for the ones who are staking HAI tokens, that blew up and made an exceptional 70X growth when we launched the products.

NFT & Crypto

OneArt

2021–Now

OneArt is a Hacken subsidiary startup made by a group of people assembled from Hacken's team. I am a co-founding member at OneArt, and we do the perfectly balanced app for crypto and NFT. Since it is a startup, we changed a business model to make money a couple of times, but the main goal is to create the ecosystem of a crypto wallet, an NFT wallet, a launchpad for Metaverse, and DeFi remains. Visit oneart.digital ▸

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© Andrew Veles. No rights reserved. Nothing is permanent.

© Andrew Veles. No rights reserved. Nothing is permanent.

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