Ukrainian Institute of Fashion History

2016-2017
Perfectionist.nyc

Branding, Art Direction,
Marketing Design

The first interactive center of traditional and modern clothing in the country. Ukrainian Institute of Fashion History is an essence of traditional Ukrainian fashion from modern designers.

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Ukrainian Institute of Fashion History was created to increase effortlessly of the Ukrainian traditional style on modern clothing. We created the website which intended to be an interactive encyclopedia for Ukrainian fashion. It should cover all centuries and periods of the national fashion industry.

How might we show the Ukrainian national clothing fashion institute in a modern way?

At the end of 2016, our friends at Zagoriy Family Foundation asked Perfectionist agency to think about new opportunity. They sponsored Ukrainian Institute of Fashion History – Institute, that focuses on showcasing Ukrainian national clothing.

After a couple of meetings to clarify their approach in the business, we agreed to work on this project.

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The moodboard

We presented a simple moodboard, containing our vision on the product. It was so simple to say more about the future style of the Ukrainian Institute of Fashion History, so we took only a few examples of directions we wanted to move forward.

The team

Ukrainian Institute of Fashion History was created to increase effortlessly of the Ukrainian traditional style on modern clothing. We created the website which intended to be an interactive encyclopedia for Ukrainian fashion. It should cover all centuries and periods of the national fashion industry.

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I was responsible for overall look and feel of the project. I worked on visual design, branding and was required in making technical assignments and interaction design. As I worked as art director and I worked with creatives on client’s side all the problems were solved very fast.

The branding

The client’s brand required a logo and brand identity. We started with a proposal, and it was literally hit the target.

The general logotype was built using a simple square grid, fully geometric to show the real stand of Ukrainian culture, making it modern and easy to read.

The secondary sign means evolution, mother’s energy. It is a traditional symbol of Ukrainian national fashion. The client asked to refine this symbol and leave it as it is.

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To show logo structure, it’s motion, we prepare a super-short video, showing its capability.

Homepage

The homepage had to be built taking into the consideration that the total amount of Ukrainian Institute projects may be changed.

homepage
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The most known project “Vytoky” shows the richness and purity of cultural heritage of Ukraine, also it consists of two parts. That’s the project where the Ukrainian Institute of Fashion history was started. 

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We paid attention to all sections & projects, made them accessible from the admin panel. This way of content creation requires additional attention to customization.

Responsive

We have made the website for the range of devices saving all structure and functionality as well as the visual attractiveness of the design.

Our approach was in the modernity of the site for historical conservative fashion, and it had to work awesome on all of the mobile resolutions.

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Awards

Ukrainian Institute of Fashion History was recognized several times by famous communities in the design industry.

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Honorable Mention
Merit of Commendable Sites

Graphic Design Curated Gallery

Pending

Press

Vogue
Elle
BBC
Prolviv

TSN
ZIK
Lviv.ua

LovelyLife
SvitUA
Vgolos

iamandrewveles.com
iamandrewveles@gmail.com
+380 (67) 320 40 48 


© Andrew Veles